Product Management's

Sacred Seven

The Skills Required to be a World-Class PM

Meet the Authors

By Product Managers at , , and

#1 Bestselling

authors
Bestselling Authors of Swipe to Unlock & Bubble or Revolution
Tens of thousands of copies of Swipe to Unlock sold in multiple languages

featured

What's Inside

Well-researched with exclusive interviews

Reveals insights from 67 interviews with product leaders at top companies on the skills you need to be an exceptional Product Manager

Industry leading strategy frameworks

Learn the frameworks and strategies taught at top graduate universities and applied daily by product leaders around the world.

Real world case studies

Based on the model that made Swipe to Unlock famous, Product Management’s Sacred Seven features over a hundred real case studies featuring prominent tech companies around the world that should be on your radar with actionable learnings you can apply in your career.

Bonus online content

Access an exclusive library of video content online which seamlessly integrates with the content in the book via QR codes.

Contents

  • 1. Building vs. Scaling
  • 2. Solving the Right Problem
  • 3. Hypothesis Testing
  • 4. Minimum Lovable Products

  • 5. Businses Models
  • 6. Market Entry
  • 7. Moats
  • 8. Unit Economics
  • 9. Customer Economics
  • 10. Segmentation
  • 11. Market Failures

  • 12. Pricing Psycology
  • 13. Motivation
  • 14. Getting the Click
  • 15. Stickiness

  • 16. Cognition
  • 17. UX Principles
  • 18. Usability
  • 19. Customer vs. Business

  • 20. Distributions of Data
  • 21. Experiments
  • 22. Metrics
  • 23. Metric Models
  • 24. Storytelling with Data

  • 25. Antitrust
  • 26. Intellectual Property
  • 27. Platform Liability
  • 28. Privacy
  • 29. Employment in the Gig Economy
  • 30. Accessibility

  • 31. Branding
  • 32. What Are You Hunting?
  • 33. Advertising
  • 34. Growth Hacking
  • 35. Persuasion
GET THE BOOK NOW!

Are you an educator?

Sign up for our mailing list to learn how Product Management's Sacren Seven can be used in the classroom.

Join our mailing list

We'll let you know when we make updates, release new books, publish resources, or speak at major events.